The Importance of Design Tools for Mass Customization

Joseph Pine II, einer der wesentlichen Vordenker und Forscher für Mass Customization, erläutert hier die Wichtigkeit visueller Kundeninteraktion für den Erfolg von Konfiguratoren.

„The most frequent mistake mass customizers make is overwhelming their customers with too much choice. Fundamentally customers don’t want choice; they just want exactly what they want.

Provide a design tool so you can figure out what they want at this moment in time, and then get that information back into operations to do something different for that customer.“