On October 13 Lumo Graphics hosted the Technology Forum “Virtual Reality in Marketing” of the Virtual Dimension Center (www.vdc-fellbach.de). Numerous experts from the VR scene were guests at the iconic Vanguarde in Karlsruhe, which provided an ideal backdrop for the interesting presentations.
The presentations showed the benefits of advertising communication with VR and 3D configuration. Especially a practice report from Karl Storz highlighted the benefits of the customers by using 3D visualization in the CPQ process. In the final get-together the guest could test the recent demonstrations in VR area live and discuss the development and prospects of the industry.